Privacy Policies - CASABLANCA SHIRT

Privacy Policy

Effective Date: June 2025

Welcome to casablancashirt.com (“we”, “us”, or “our”). This Privacy Policy outlines how we handle and protect your personal data when you visit our website, purchase from us online or in-store, or interact with any of our services.

1. What Personal Data We Collect

1.1 Identity & Contact Information

We may collect your:

Full name
Email address
Phone number
Billing and shipping addresses
Date of birth
Membership or account details
Job title (for wholesale customers)

This information may be collected when you:

Place an order on our website or in our physical store
Sign up for an account
Fill out forms or surveys
Interact with us via email, phone, or social media

We may also collect facial images or video footage from CCTV at our store locations.

1.2 Payment & Order Information

Includes:

Payment method (e.g., credit/debit card details—last 4 digits only)
Billing information
Order history and product preferences

Collected during:

Checkout on our website or at physical store locations

1.3 Technical and Usage Data

Collected through your interactions with our website:

IP address
Browser type and version
Device and operating system details
Pages visited, clicks, and time spent on content
Errors and loading times
Location derived from IP

This also applies when using Wi-Fi in our store or engaging with our cookies.

1.4 Social Media Data

If you interact with us on platforms like Instagram, TikTok, or Facebook, we may collect:

Your username or handle
Public profile interactions (likes, shares, comments)

1.5 Enquiries

If you contact us, we may collect any information you share voluntarily via:

Contact forms
Emails
Phone conversations
Social media messaging

2. How We Use Your Data

Purpose	Data Used	Legal Basis
Process your orders	Identity, Payment, Order	Contractual necessity
Manage your account	Identity, Order	Consent / Legitimate Interest
Respond to enquiries	Identity, Enquiry, Order, Social Media	Contract / Legitimate Interest
Improve website functionality	Technical, Usage	Legitimate Interest
Secure our site and systems	Technical, Usage	Legitimate Interest
Send marketing updates	Identity, Usage, Social Media	Consent / Legitimate Interest
Conduct surveys, contests, events	Identity, Order, Social Media	Legitimate Interest
Analyse user behaviour	Identity, Social, Usage	Legitimate Interest
Meet legal obligations	All data types	Legal Requirement

We may also use footfall analytics in-store through low-resolution, non-identifiable 3D mapping to improve layout and customer experience.

3. Marketing and Communications

Where permitted by law or with your consent, we may send:

Email updates
SMS alerts
Promotional offers

You can opt-out anytime via the “unsubscribe” link in emails or by contacting us at contact@casablancashirt.com.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tools (e.g., tags, pixels) to:

Distinguish users
Remember preferences
Analyse user behavior
Improve website performance

Some cookies are essential and used under our legitimate interest. Others are used only with your consent.

You can manage your cookie preferences via browser settings. For more, please review our [Cookie Policy].

5. Sharing Your Information

We may share personal data with:

5.1 Internal Group Companies

Within Casablanca’s affiliated companies, under the same privacy rules.

5.2 Trusted Third Parties

Hosting and IT providers
Payment gateways
Delivery couriers
Marketing service providers
Analytics and search engine tools
Legal and compliance advisors

All third parties operate under strict data processing agreements.

5.3 Legal Obligations

We may disclose your information if required to:

Comply with laws
Enforce our terms
Protect rights and safety
Cooperate with fraud investigations

5.4 Business Transfers

In case of a sale, merger, or acquisition, your data may be transferred to the acquiring entity.

6. Links to Third-Party Websites

Our services may link to external sites. We are not responsible for their privacy practices. Please review their policies separately.

7. International Data Transfers

Your data may be stored or processed outside the UK or EEA. Where applicable, we ensure adequate safeguards are in place, including:

Standard Contractual Clauses
Data Processing Agreements
Only trusted and compliant partners

You may contact us for details on specific safeguards used.

8. Children’s Privacy

Our website and services are not directed to individuals under 18.

If we discover we’ve collected data from a minor without verified parental consent, we will delete it immediately. Parents may contact us to request removal of such data.

9. Data Retention

We retain your personal data only for as long as necessary, based on:

Legal obligations
Order fulfillment
Customer service needs
Dispute or legal defense

Video footage (CCTV) is retained no longer than 30 days, unless required by law or investigations.

When data is no longer needed, we either delete it securely or anonymize it for statistical use.

10. Your Data Rights

You may request to:

Access your data
Correct inaccuracies
Delete your data
Restrict or object to processing
Transfer your data
Withdraw consent at any time

To exercise these rights, contact us at: contact@casablancashirt.com

If unsatisfied with our response, you may contact your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).